BRAND IDENTITY

creation

process

Brand Foundation

Brand Personality

Target Audience

Market Analysis

Brand Strategy

Identify business purpose

Define brand culture and values

Focus on a specific

audience 🎯

Analyse brand and market gap

Gather all the insight from previous steps

Write mission and vision statement ✏️

Identify core and influential brand archetype

Write audience statement

Identify and analyse the competition 🔍

Analyse everything

Define business goals

Develop verbal identity

(tone of voice) 📣

Define the brand meta message

Create audience persona profile

Conduct customer interviews 💬

SWOT analysis

Brand positioning

Create strategy to help you to achieve goals 📝

Coffe and Branch of Cherry Blossoms
Fabric Textile Texture

Marketing Collateral Design & Publsihing

PROGRAM FLYER

Z-FOLD BROCHURE

RACK CARDS

TRI-Fold Brochure

BUSINESS CARDS

Purchase thank you cards

Fabric Textile Texture

LOGO'S

Silhouette of a Couple Biking
Fabric Textile Texture

Shirt Design

Crewneck Oversize Front Streetwear
elves bells 2022
Ringing Alarm Bell

5K

Family Resources of Rutherford County

Crewneck Oversize Front Streetwear
Hand Drawn Heart
Scissors and combs for barbers

Halo Salon

Hand Drawn Heart
Crewneck Oversize Front Streetwear
Bee Honeycomb Cells
Bee Honeycomb Cells
Fabric Textile Texture

Social media Ads

INSTAGRAM AD

Twitter AD

facebook ad backend

Fabric Textile Texture

display ads

Fabric Textile Texture

Google analytics

Objectives & KPI's

Objective

Strategy

KPI

Increase loyalty members by 10% by Q3

Increase average CTR 15% by Q3

10% off coupon when you sign up for the Loyalty Program


Paid ad campaign highlighting benefits of becoming a loyalty member with link to landing page

Loyalty Sign-Ups

CTR

Increase sales by 10% by Q3

Refer a friend to the loyalty program get a coupon


Conversion (Sales)

wire framing

Abstract wire-frame background

marketing funnel

Sales funnel in social networks.
infographic

Awareness

Channels used: Google Ads, Facebook, Instagram

Engagement

Channels used: Landing Page

Channels used: Landing Page and Social Pages

Evaluation

Conversion

Channels used: Refer a Friend

Advocacy

Channels used: Loyalty Program Signup

customer personas

Woman Wearing Black Cardigan

Tammy the Teacher

Age - 40

she/her/hers

Income - $65k a year

Education - MA in Education

Location - Suburbs

Loves kids, learning new things, always involved in a book club, saving money


Woman in Contemporary Fashion

Wanderlust Wendy

Age - 32

she/her/hers

Income - $90K

Education - Digital Marketing Bootcamp

Location - All over

Loves traveling, trying new foods, never leaves without charging her ebook


Wallstreet William

Age - 50

he/him

Income - $395k

Education - MBA from NYU

Location - NYC

Loves investing, politics, audio books and finding a good deal


website design & optimization

website design & optimization