BRAND IDENTITY
creation
process
Brand Foundation
Brand Personality
Target Audience
Market Analysis
Brand Strategy
Identify business purpose
Define brand culture and values
Focus on a specific
audience 🎯
Analyse brand and market gap
Gather all the insight from previous steps
Write mission and vision statement ✏️
Identify core and influential brand archetype
Write audience statement
Identify and analyse the competition 🔍
Analyse everything
Define business goals
Develop verbal identity
(tone of voice) 📣
Define the brand meta message
Create audience persona profile
Conduct customer interviews 💬
SWOT analysis
Brand positioning
Create strategy to help you to achieve goals 📝
Marketing Collateral Design & Publsihing
PROGRAM FLYER
Z-FOLD BROCHURE
RACK CARDS
TRI-Fold Brochure
BUSINESS CARDS
Purchase thank you cards
LOGO'S
Shirt Design
5K
Family Resources of Rutherford County
Halo Salon
Social media Ads
INSTAGRAM AD
Twitter AD
facebook ad backend
display ads
Google analytics
Objectives & KPI's
Objective
Strategy
KPI
Increase loyalty members by 10% by Q3
Increase average CTR 15% by Q3
10% off coupon when you sign up for the Loyalty Program
Paid ad campaign highlighting benefits of becoming a loyalty member with link to landing page
Loyalty Sign-Ups
CTR
Increase sales by 10% by Q3
Refer a friend to the loyalty program get a coupon
Conversion (Sales)
wire framing
marketing funnel
Awareness
Channels used: Google Ads, Facebook, Instagram
Engagement
Channels used: Landing Page
Channels used: Landing Page and Social Pages
Evaluation
Conversion
Channels used: Refer a Friend
Advocacy
Channels used: Loyalty Program Signup
customer personas
Tammy the Teacher
Age - 40
she/her/hers
Income - $65k a year
Education - MA in Education
Location - Suburbs
Loves kids, learning new things, always involved in a book club, saving money
Wanderlust Wendy
Age - 32
she/her/hers
Income - $90K
Education - Digital Marketing Bootcamp
Location - All over
Loves traveling, trying new foods, never leaves without charging her ebook
Wallstreet William
Age - 50
he/him
Income - $395k
Education - MBA from NYU
Location - NYC
Loves investing, politics, audio books and finding a good deal